Once you’ve finished reading my book (what do you mean you still haven’t downloaded it?! – click here immediately!), here is some more brain fodder for you to plunge into. It’s a report written by the LSE (London School of Economics) and commissioned by Sky & British Cycling called “The British Cycling Economy” which comes to the conclusion that cycling injects £2.9 billion into the British economy each year. Here is a fascinating diagram from the report itself. Click on the picture to make it bigger so that you can read all the detail. You can read a written summary of the report’s findings at BikeBiz.com
What do you think?