Marmite man

This photo is on Mark Beaumont’s Flickr site and has the following description: “Jon Lee from Bristol who is cycling the coast to coast after seeing my round the world documentary joined me for a days ride “. What amazes me about the photo (apart from that incredible Marmite outfit!) is the amount of gear this Jon guy appears to be carrying, especially on the back of his bike: if that is a tent on top, it looks like a one family rather than a one man job. Good luck to him (did an Internet search but couldn’t find any more details than those which have been put on Flickr and Twitter by MB).

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What do you think?