As you might imagine, I receive quite a few emails from companies trying to persuade me of the virtues of their latest cycling product. E-Bikes, cycling helmets, innovative bicycle lights and cycling gloves from China seem to be the most popular topics of the emails I read and then delete. Or often, just the latter. Occasionally I am offered a product to try out. I don’t usually take companies up on their kind offers as this isn’t really a review site and I wouldn’t want the good readers of CyclingEurope.org to think I hold any special wisdom into purchasing said helmets, lights or gloves (from China…). That said, Aldi did once send me a box of their stuff – read more about it here – and, over four years later, I am still wearing the cycling trousers. Highly recommended. They are wearing a bit thin, so if anyone from Aldi is reading this… I digress. Back to the point.
An email has arrived this week from Trollåsen in Norway. I’ve just looked up Trollåsen and it’s a southern suburb of Oslo and I reckon I must have cycled through said suburb back in 2015 as I made my way from Tarifa to Nordkapp. Indeed it looks as though the campsite where I stayed in Oslo in just a stone’s throw from Trollåsen. Aside from that great accolade, the town is home to a company called reTyre. with a name like that, you’d think they’d be a pension fund for people who have worked in the Norwegian cycling industry but no, it’s a bit more prosaic than that; they make (you guessed it) tyres. But rather innovative ones. Watch this:
No, that isn’t a sneak preview from a new Harry Potter movie, it is a man zipping a tyre skin onto his bicycle. Here’s how the company describes the product on its website
reTyre is a modular tire system with integrated zip-on technology, allowing you to adapt your tyre tread in seconds.reTyre.co
The email gives a few more details:
[The] Modular System means that our tyres consist of 2 modules:
– reTyre One™, base tire, fast and slick road tire with integrated zip-on technology
– reTyre Skins™, attachable tire treads, designed for different road conditions
*Patented zip-on technology comes on both modules reTyre performs just like any other conventional tyre, while the integrated zippers offer additional functionality. With reTyre system, users can change/adapt the tyre tread in less than 30 seconds due to the patented zip-on technology. It is easy, it is fast and it is safe! With our tyres, cyclists always have the best possible grip, because Skins are light and foldable and easily brought with, in the backpack!
Whom is reTyre for? Read here. reTyre is not a concept, it has been tested by users for the past 3 years on the Norwegian market and recently we have gone internationally. We can be found in some of the biggest chains such as XXL, Intersport, Stadion and Sport1 and a few international distributors. We have finished a successful KickStarter campaign last year and have also launched our own online store this summer. We now have the 3rd generation of products, which includes perfected zip-on technology with one of a kind stainless steel zippers; new skin technology for ultra-thin and durable skins; improved rubber compounds that have gone through extensive user testing in different harsh environments.reTyre
So what do you think? Should I take them up on their offer of some free samples of this tyre-based witchcraft? Thoughts welcome…
Here are a few memories from Oslo by the way…