Clearly this is an advert for high visibility cycling gear, but it is an effective one. Watch the YouTube video below then go interactive at OutOfTheDark.tv.
For each jacket the company sell incidentally (presumably through the interactive website) they will donate £5 to RoSPA.
From the press release:
Proviz co-Founder Anthony Langly-Smith comments ‘Most cyclists understand the importance of being seen when cycling at night, but many cyclists are riding with little or no reflective material. The video highlights the Proviz REFLECT360 cycling jacket, which is made exclusively from reflective material and has been in high demand this winter. We hope viewers will play around with the video and share it with friends and family so that as many cyclists as possible are aware of the safety benefits of being seen at night.’