The New Decathlon in Reading?

Is one of France’s best exports coming to Reading? And not only that; opposite the back of the block of flats where I live? I have long evangelised about the joys of the sports & outdoor shop and there are a few up and down the country here in the UK – in London, Nottingham and the North West. I never imagined that one would open literally on my doorstep. The flat building in this picture – disused for quite some time – is being gutted and there is an A4 notice on the hoardings outside with, in the corner, the Decathlon name….

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  1. So glad to see that a store will be opening in Reading only 20min from my home. After living 6km from a huge store in France I really missed it when we moved here. Especially the winter clothes for kids are good quality for little money and I have even handed them down to friends kids still looking as good as new. I will be there on Friday.

  2. Hello!

    I can confirm for you that Decathlon is opening it’s doors on the Forbury Retail Park, Reading on 21st October 2010.
    Work is underway on the site and a team is currently being recruited.

    There is a VIP Pre-Opening Evening on Wednesday 20th October 2010 which any of you are more than welcome to come along to….

    Exclusive VIP Opening Event at Decathlon Reading.
    Wednesday 20th October 2010
    -Goody Bag for each attendee including £10 gift voucher
    -Food and Drink
    -Activities and Talks throughout the evening
    -Special Sporting Celebrity
    *approximate times, exact times TBA

    If you would like an invitation to this exclusive event then please email me on with your name and contact details.
    NB This is an event by invitation only.

    Likewise, please contact me if you are interested in recruitment opportunities or want to find out more about the store.


  3. There are three Decathlon superstores in Rome, and I’m a big fan. It’s like Ikea: quality’s average, but prices are quite low.
    We might visit one of the Roman stores together when you’re here, if you need spare parts or something else.

    • Yes, good idea Marcello! You must email me your full contact details before I leave on Sunday if possible. Should be in Rome mid-August – keep following the blog to see where I am!
      Look forward to seeing you soon. 🙂

  4. C’est bien mais Décathlon fait partie d’une grande chaîne dont la motivation première est la réalisation de bénéfice souvent au détriment de la structure manufacturière de nos pays.

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