Cycling

Cycling UK: Too Close For Comfort

As someone who experiences close passes almost every time I ride my bike, I hope you don’t mind me sharing this letter that’s just arrived from Cycling UK…


“Dear Andrew,

Support our campaign to help end close passes today!

As cyclists, we all know that horrible feeling of a dangerous overtake. Close passes are intimidating and dangerous: police attribute “passing too close to the cyclist” as a contributory factor in a staggering 25% of serious collisions between cyclists and large vehicles.

With your help, we can make close passes a thing of the past.

Last year, Cycling UK successfully fundraised to provide ‘close pass mats’ to every police force in the UK, enabling forces from Scotland to Surrey, Wales to West Yorkshire and Belfast to Bristol to carry out close pass operations to tackle dangerous overtaking.

To build on this success, Cycling UK has now developed an innovative 360° VR ‘Too Close For Comfort’ film which will put drivers ‘in the saddle’, experiencing a close pass from a cyclist’s perspective and ensuring that every driver understands the dangers close passing poses to cyclists, even if they never cycle themselves.

Police have already told us that they believe this VR film will be a hugely impactful too to change driver behaviour, and we want every police force in the country to have access to the film, as well as the VR headset needed to view it, so they can integrate it into the educational aspect of their close pass operations.

However, with police facing years of cuts, we need your help to raise £15,000 so we can get both the film and the headsets to police forces nationwide and take a huge step forward in putting an end to close passes.

If we can hit our fundraising target, we’ll also be able to make the film accessible free of charge to absolutely anyone in the world!

That would mean that whether you’re a local cycling campaigner running a village stall, a driving instructor with a new pupil or an employer encouraging safe driving amongst staff, these funds will make sure anyone has access to the film, creating what could easily become the widest reaching road safety educational tool ever. 

Since we launched our campaign last Thursday, 177 people have pledged £3,635 towards our target. We’re a fifth of the way there – we know it’s a lot to ask, but please help us make our target by giving at least £10. We only need 1,137 of the UK’s two million regular cyclists to help us make overtaking that’s too close for comfort a thing of the past.

Please help end close passes today!

Yours sincerely,

Paul Tuohy

Chief Executive
Cycling UK”

Advertisements

Categories: Cycling

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.