“L’Eroica could only have been born in Tuscany. It’s a matter of soul, land, white roads, landscapes, of genuine food and wine, of culture and passions, of history and of Bartali. Now world-renowned for the special people it involves and for the values it upholds, Eroica encapsulates the very essence of Tuscany, a place that offers a lifestyle that looks to the future, without neglecting its identity and its environment, while also seeking to rediscover the authentic roots of the great sport that is cycling.”
OK, yes… I think we’d all agree with that. But… the original event and its sister events around the world have also produced some beautiful posters. Here’s the poster for L’Eroica 2018 taking place in October followed by a handful of posters to have previously featured on CyclingEurope.org. I need a, err… frame-maker!
L’Eroica: Now worldwide…
More details about all the events of the official website, Eroica.cc.
What do you think?